SEO Process

The SEO process is complicated. It’s forever changing and evolving as the web grows and usage adapts to new technology and new software. The details may change but the overall process is generally the same and the entire process requires constant care and attention to get the most from it. Your website should be tweaked…

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SEO Goals and KPIs

This might seem obvious but, surprisingly, many Companies don’t consider SEO goals. Without any SEO goals or KPIs (Key Performance Indicators) how will you know you were successful or not? Before you start anything you should write down what you want to achieve so you can focus your attention and not get side tracked. For…

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SEO Coding and Optimisation

Now that you have you keywords, it’s time to optimise your website for those keywords. Google provides guidelines for SEO coding and optimisation. Lets take a look at some of the main points. The Title Tag The title of the page is the first place you should consider using your keyword. As well as being the title…

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SEO Site Performance and Speed

The performance of your website is more important than ever. Mobile is on the increase and this means that your website needs to look good on screens of multiple sizes but it also needs to load quickly. If a website takes more than a couple of seconds to load then chances are you will lose…

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SEO Reporting and Tracking

Now that your web pages are out in the wild we’re done, right? of course not. We’re really just getting started. That’s great that you think your website looks good and the content is wonderful and you like it and think it’s super easy to use. But take a step back. You know the goal…

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