The performance of your website is more important than ever. Mobile is on the increase and this means that your website needs to look good on screens of multiple sizes but it also needs to load quickly. If a website takes more than a couple of seconds to load then chances are you will lose a good chunk of your audience because they didn’t want to wait. SEO site performance and speed is not only important from a good user experience, it’s also recommended by Google.
Responsive design is important. It’s easier to maintain over having separate websites. If you have a website that looks great on a desktop PC and is not optimised for mobile devices then you will be limiting your audience. It won’t matter how good your content is if the user experience is terrible.
Google provides a great tool for quickly analysing your website performance. You shouldn’t worry about getting 100/100 here but you should be worried if things are particularly low (sub 60). The results will offer guidelines on how to optimise your website.
Fast, Responsive and Easy To Use
You can use Google Analytics to check how people view your website, what browser they use, what device. Then use this to make sure that your website looks good in those browsers and on the relative screen sizes. Analytics will also tell you about user behaviour, what they click on, what pages they spend the most time on, if they return to your website. This can give you insights into which pages are the most engaging. What content is working and what isn’t. You can then use this to tweak your website and fine tune it to your goals and KPIs.
The best way to increase your Google ranking is through fresh, new and relevant content that engages users and makes them want to share and link to your web page.
Next Step – SEO Link Building