Now that your web pages are out in the wild we’re done, right? of course not. We’re really just getting started. That’s great that you think your website looks good and the content is wonderful and you like it and think it’s super easy to use. But take a step back. You know the goal you’re trying to achieve and you’ve been looking at the web page for a lot longer than some who just arrived to it.
Will they see it the same way? Will they quickly see the content they are looking for? Is the webpage what they expected to find? Do they complete any of the SEO goals or KPIs that you set? Google analytics contains priceless information to learn about audience behaviour.
SEO reporting and tracking is a vital step in the SEO process. You can set up goals and conversions in Google Analytics to easily track the success of you web pages. Perhaps you want to engage users and use the landing page to entice them in further, is that working? Analytics will tell you if the bounce rate is low and what users are clicking on.
This is where you learn about what needs tweaking and fine tuning. You can run a landing page for a month, change the layout and run for another month. Then use Google analytics to compare the two months. Was there a noticeable rise or drop on goal conversions?
Use The Data
The point is, you control the webpages and you have access to all the data about your users. This is much easier to gather than traditional marketing, it’s much more accurate and it’s realtime. That’s knowledge that you need to be using but surprisingly many are not.
There’s so much information it can be overwhelming but break it down. Remember remember your goals and KPIs. This will keep you focused and help you recognise what data you need to be looking at. SEO reporting is precise.
If the users aren’t converting to goals or aren’t acting in the way you expected then you have to ask why. Tweak your webpage and then track how that affects the users actions. Then the SEO process begins again from the start and now you have extra information gained from SEO reporting and tracking that can be used to better understand your audience and how they interact with your webpages.
Return to the SEO Process