Twenty years ago the web, as we know it, was just starting out. Today it’s such an integral part of day-to-day living. Small business no longer has to be limited to the street you’re on. The Internet provides a global market place but like any market, you need to stand out. A great small business web design is vital so you get value for money.
Where to start with small business web design?
First, there’s no point just having a website. It needs to look good and work well. It’s the first thing people see so it needs to make a good impression. An ugly looking web design could put off potential customers. Any small business knows that could mean no business tomorrow. So rule 1, make sure your website looks great! Your small business web design should start with an impressive landing page. And I don’t just mean on a desktop PC. Your website should look good on everything from PCs to iPads to mobile phones and even TVs. Maybe you don’t use your phone to often to browse the web but plenty do and that number is rising.
Giving your customers what they want
So now you’ve got a good looking small business web design but that’s only part of it. Just because it looks good doesn’t mean it’s actually useful to anyone. How long does the website take to load up? Did you know that if it takes longer than 5 seconds then you’ve already lost any customers trying to access on a mobile device? Is it easy to find information on there? The point of the website is to project your best site and give the customer the information they want.
Alright, your small business now has a great web design, it’s fast and informative. But that was the easy part, we’re not done just yet. People need to be able to find it. Next comes SEO and marketing.
Beauty is more than skin deep
This is where small business web design differs from standard designs. You can have a great looking, functional website with dreadful SEO underneath the hood. If your web designer didn’t put any thought into SEO then you may not know but you also won’t see the benefits of the Internet reach your small business and any digital marketing will be costly and difficult to track. All small business’ need a tailor-made SEO and marketing strategy to grow traffic and draw potential customers.
If you think of it like traditional marketing. The big companies can afford to advertise through TV or radio. Small business just can’t afford to compete with that and if they try then they’ll quickly go bust. Online is the same. It’s easy to set up a Google Adwords or Facebook campaign to get more traffic but the cost can be huge and with little benefit unless you have an effective small business web design and strategy in place.
An effective strategy starts with SEO on your website, this gives you keywords for your ad campaigns and that then gives you a target audience. Making it more likely that you catch people you want and not just random clicks. Combine this with analytically trackers and you can get an exact return on investment (ROI). It shouldn’t be guess work and it shouldn’t be wasteful.
Get in touch
Are you thinking about advertising online? Get in touch and we can help develop a strategy with you.
Qwerty.ie also provides a free analysis which will highlight any potential issues with a small business web design.