This is the first of the Qwerty.ie “Explained” posts that will help to demystify the web for non-techies.
When a potential client searches using Google then you want you website to be top of the list of results or at least near the top. SEO, search engine optimisation, is how to achieve that result.
Search engines work by scanning your website and looking for particular pieces of code or specific formats and then creating a ranking for your page. The more important or relevant your page then the higher your ranking. The higher your ranking then the closer your website will be to the top result.
The rules used are pretty standard among all big search engines like Google, Bing and Yahoo. Your web developer should ensure that your website complies with these rules if you want to have the best chance of being found. The overall SEO process is an on-going task. It’s never finished. The best websites have fresh, relevant content that keeps you coming back.
Although there is no quick fix, there are certain rules your website should follow in order to increase your ranking. These are the bare minimum you should expect. They include:
- Keywords – used by search engines to understand the content of your website
- Website performance – a faster, optimised websites will achiever better rankings
- Link building – More links to your website means it’s more popular and more links from you website means your interacting with your online community.
A good web developer should take care of all this for you so you don’t need to worry about it.
If you have all the basics then the next step is making sure your website is kept up-to-date with new and relevant content. There is no quick fix here. It requires some work but if you stick with it you will reap the benefits Not only will your search ranking improving but your website will grow and become a source of valuable information to your clients. It’s your business so really it should be fun. With proper web design you can concentrate on the content and not worry about the keywords or the code in the background.
As an example, lets say you are building a house. You have a specific layout you want and you know where you want the bathroom to go. As long as you get the bathroom where you want it then you don’t care too much about the plumbing that was needed to get it there. The builder and plumber look after all the details and you trust them to use the best material and best design to get what you want. This leaves you free to concentrate on fitting out the bathroom exactly how you like. You can view SEO in the same way.
You want a website with a high ranking. Your web designer looks after the technical details and you trust them to put the best plumbing in place for you.
Regardless of whether you need a new website or you’ve had one for years, Qwerty.ie can help improve your ranking. We have helped clients such as Celbridge Physio become the number one result on Google for physiotherapists in Celbridge.
Contact us now and we can carry out a free analysis of your current website and identify the areas that might need improving.