Late last year, October 2010, Michael Mace posted a great article about his views on RIM. It is definitely worth reading, even more so now that pretty much everything he suggested is coming to pass. It makes for sad news for RIM but I think most, at this stage, would agree that Blackberry is on the way out. There’s a lot of room in the mobile market for a few companies to successfully compete. After all, Android, Apple and RIM were all doing nicely. But it’s hard to argue with the facts and then throw in Microsoft’s promising Windows 7.5 phones and it’s looking increasingly unlikely that there will be a way back for RIM.
That got me thinking about 3D. It was pushed a lot in 2011 yet it really got no where. Sure, it was great for a while. The first decent 3D film was amazing to look at for a few minutes but then you pretty much forgot it was in 3D (provided it was a good film with a good story). The next 3D film you saw was probably nice but you could take it or leave it. By the time you sitting down to watch a 3D, do you really care anymore? I doubt it. But yet we’re still being sold 3D movies at the cinema, 3D TVs for our home and 3D TV broadcasts. Obviously these can be sold at a premium so is it any wonder why film studios and TV manufacturers are telling us it’s the future?
Perhaps it’s not the same fall from grace as Blackberry. It’s a different situation. Blackberry is technology that once ruled, never moved with the times and is now getting left behind. 3D technology is something that sounds great, sounds like it should rule, yet it never has, and now it’s getting left behind. Not surpassed by something better, the gimmick has just lost its shine.
A great example is the Nintendo 3DS. Sales of the Wii and DS have reached saturation. Believe it or not, the Wii is now five years old and the DS is seven, almost archaic in technology terms. It’s great to see Nintendo innovate and that approach certainly paid off for them in recent years. But not even Nintendo could make 3D work, not even without glasses and at very reasonable prices. Nintendo posted substantial loses for the last few months. The 3DS is great to play, at first, in 3D. But the more I played the more I found that the 3D just didn’t matter. Eventually switching back to full 2D just for a cleaner image.
3D has nothing to offer. I said last year it would grow and it has. It’s also slowly moving to glasses less technology. But it needs more. Immersive 3D is it’s only possible saving grace.